MATTHEW BYATT
Managing Partner
The acquisition will strengthen Yara’s digital hub in Berlin and its position as a leading provider of digital solutions to improve crop efficiency for farmers.
trecker, established in 2012, is an innovative farm management system designed for intuitive use on mobile devices, and which allows farmers to operate more efficiently and make data-driven decisions to optimise their business. The company is based in Berlin and has rapidly gained traction with farmers in Germany and internationally.
Yara International ASA is the world’s leading fertilizer company with revenues of €10 billion. Its Digital Farming has four global hubs in Berlin, San Francisco, Sao Paolo and Singapore, and focuses on developing industry-leading digital nutrition solutions that make a real difference for the farmer.
Miro Wilms, CEO of trecker, commented:
“Acuity managed the process with professionalism and tenacity and were very effective in bringing multiple attractive parties to the negotiating table. I highly recommend Acuity to technology entrepreneurs looking to team up with a strategic partner”
Matthew Byatt, Partner at Acuity said:
“It has been a pleasure to work with Miro and his team. Yara and trecker are truly a perfect fit – trecker will be able to work with farmers within Yara´s global customer network and thereby accelerate its growth, while Yara is scaling up its Berlin digital farming hub with a team of agtech experts. They will play a key role in the digitisation of farming markets”
“Acuity managed the process with professionalism and tenacity and were very effective in bringing multiple attractive parties to the negotiating table. I highly recommend Acuity to technology entrepreneurs looking to team up with a strategic partner.”
MIRO WILMS | CEO
trecker
Matthew is a Co-Founder and Managing Partner at Acuity and leads the Acuity Advisors’ Deeptech practice.
Matthew has held senior leadership and corporate finance positions with some of the UK’s most successful and influential technology and consultancy companies. Roles with ARM, McKinsey and Cadence have given Matthew an exceptional insight into the world’s most successful businesses and a number of the UK’s eminent start-ups, underpinning his success at Acuity.
Matthew has considerable experience across a broad range of technology sectors throughout the UK, US and Asia, ranging from nanotechnology, semiconductor and cleantech to digital media and internet businesses. It’s experience that has given him a robust, well-developed and international network. Having also run and successfully exited his own business, Matthew has a deep understanding of the financial and emotional aspects of this demanding process, bringing a unique and authoritative perspective to each business sale.
One of Matthew’s strengths is understanding complex technical value propositions, one of the benefits of training as an electronic engineer. He gets to the heart of what drives a company’s value and communicates this persuasively to potential buyers and investors. Matthew understands a buyer’s motivation intuitively and delivers a compelling rationale for why a business sale should be of strategic interest. His insight consistently yields higher deal values and results in great successes for his clients.